COCHRANE REVIEW:
ACUTE OTItiS MEDIA
Ok, as a long term sufferer of AOM this one lands on my desk with a heap of empathy. Growing up on a steady diet of Amoxicillin and seemingly low effect, I live with the sum result of poor treatment. Again as with the last project we are striving to put before the people something readily ‘unpacked’ by the population at large around these findings. Specific audiences I’d urge are parents / carers as reference provided by GP’s. In this instance to help the GP soothe the compulsion on behalf of the ‘client’ to ‘walk out with a script’. So that’s the key ‘take out’ we are shooting for. Arbitrary to this is the desire to again, tackle the complexity of the narrative of the review without over simplifying the meaning, as a valuable expression of what it is that the Cochrane Review provides.
Regards Simon.
Scope of work
Fieldworks in collaboration with Cochrane.org will create a ‘Single Page’ graphic expression of the research titled: Antibiotics for acute middle ear infection (acute otitis media) in children.
Purpose
Plain Language Review: The specific purpose of this communication is to provide an engaging diagramatic (Info-graphic) expression of the varied inputs, evidence and outcomes of the review. The work is intended to be public facing. This spans a range from tertiary education to field specialists groups. Including media outlets, print publication and ultimately the general public. The composition must explain and detail the review through a series of graphic devices that will be accessed via varied digital and print media.
Considerations:
Design
• This project will continue to develop a visual information convention for the context of graphic and illustrative styling for Cochrane. Contingent on the success of broader (global) stakeholder uptake the Cochrane and Fieldworks agree to take an iterative approach and use real projects to refine and eventually define the specific visual methods used in the communication of similar ongoing works. It is agreed that to test audience uptake using real assets both enables the project to get material to market quickly, and through this experience we can refine the visual standard. Providing recommendation in the form of an appendix to the existing ‘global style guide’. To do this we are proposing: Appendix ‘Cochrane Who’,Cochrane organisation explained in Infographics.
AA Accessibility standards Required
Media
• A likely delivery technology will be via iFrame (interactive), PDF and JPG/PNG (static), with Fieldnotes to provide solutions as interactive and static. Cochrane to define what content will be available as ‘deep dive’ and what should be hyperlinked outside
• Where possible given the text areas should be able to be dynamically translated.
• Applicability for Social Media applications.
• The references and sources where possible can be hyperlinked and or embedded within the iFrame.
• Destination formats and frameworks to be discussed
SPRINT One
Develop graphic assets and devices to provide for review.
Illustrating 12 key narrative points included in the Plain Language Review. One round of formal author consultation, 2 rounds of team review.
1 completed static ‘Single Page’ execution (Hi-Res PDF/JPG).
This work sprint will span roughly 40-45hrs (2 week deliverables)
At an estimated cost of $4000. / Completed 28th February 2019
Sprint Two
Collate additional ‘deep dive’ interactive content, provide framework and hyperlink references / resources. Provide destination as a workspace available at fieldwork.org for review. One round of formal author consultation, 2 rounds of team review.
1 completed interactive / dynamic ‘Single Page’ website.
This work sprint will span roughly 35-40hrs (2 week deliverables)
At an estimated cost of $3000. / Delivery TBC
PROPRIETORY UNDERSTANDING
It’s assumed in this billing rate that the ownership of all assets, intellectual property and associated copyright is held comprehensively by Cochrane on receipt of payment.
Second Draft 12th February 2019
