COCHRANE WHO? II
Let’s make a web page that exists as purely as a destination we can share with people who need to understand the important work Cochrane Australia does. The scale at which it Cochrane works and the various resources that it provides.
To do this we will need to harness understanding around methodology used (tree plots, without bamboozling people), the people, the history and the outcomes. Largely we have created a great template for this destination in the current static (international) version, yet knowing that the easiest way to share this information will be via the web, designing a web page bespoke to this information and the audiences makes sense. We can provide the information at a peripheral level, then into a ’deep dive’ for those with an aptitude to understand specialised areas like risk indices and statistical nuance. We can provide assets and copy as a take out in the form of a media kit.
The goal in this first iteration is to provide a platform for the organisation to build on and develop a site that houses the very top level information for those on the hunt for truth, who let’s face it aren’t few and far between in this age. Let’s go tell them…
Scope of work
Fieldworks in collaboration with Cochrane AUSTRALIA will create a ‘Single Page’ WEBSITE of the ‘COCHRANE WHO?’ located at Cochraneinfodesk.org
Purpose
The specific purpose of this communication is to provide an engaging diagramatic (Infographic) expression of the varied apparatus that we employ to help make better outcomes for people through health / medical research, medicine and other interventions. The intended audience for this communication is broad, spanning a range from tertiary students, journalists and the public at large. The composition must explain and detail the work through a series of graphic devices including words, diagrams, photography and illustration.
Considerations:
Design
• This project will borrow from the already developed visual information convention for the context of graphic and illustrative styling for Cochrane. AA Accessibility standards Required. Supplied using existing squarespace platform.
SPRINT One
Develop graphic assets, adapt existing artwork to the ‘Australian’ brand /colour treatment to provide a website inclusive of all the existing content found in the static version.
Illustrating 12 key narrative points ‘Cochrane Who’, D’Do’s & Dont’s’, ‘This all Started - Timeline’, ‘Tree Plots explained + Other nerdy stats stuff', ‘How we do it’ and ‘Why we do it: Outcomes’
This work sprint will span roughly 40-45hrs (2 week deliverables)
At an estimated cost of $3000. / Completed April 2020
Second Draft 12th February 2019