Scope of work

Fieldworks in collaboration with Cochrane.org will create a ‘Single Page’ graphic expression of the research titled: Can Omega-3 fatty acid prevent preterm birth / Omega‐3 fatty acid addition during pregnancy Systematic Review.

Purpose

Plain Language Review: The specific purpose of this communication is to provide an engaging diagramatic (Info-graphic) expression of the varied inputs, evidence and outcomes of the review. The work is intended to be public facing. This spans a range from tertiary education to field specialists groups. Including media outlets, print publication and ultimately the general public. The composition must explain and detail the review through a series of graphic devices that will be accessed via varied digital and print media.

Considerations:

Design

• This project will be largely unprecedented from the context of graphic and illustrative styling for Cochrane. Contingent on the success of broader (global) stakeholder uptake the Cochrane and Fieldworks agree to take an iterative approach and use real projects to refine and eventually define the specific visual methods used in the communication of similar ongoing works. It is agreed that to test audience uptake using real assets both enables the project to get material to market quickly, and through this experience we can refine the visual standard. Providing recommendation in the form of an appendix to the existing ‘global style guide’. To do this we are proposing: Appendix ‘Cochrane Who’,Cochrane organisation explained in Infographics.

AA Accessibility standards Required

Media

• A likely delivery technology will be via iFrame (interactive), PDF and JPG/PNG (static), with Fieldnotes to provide solutions as interactive and static. Cochrane to define what content will be available as ‘deep dive’ and what should be hyperlinked outside

• Where possible given the text areas should be able to be dynamically translated.

• Applicability for Social Media applications.

• The references and sources where possible can be hyperlinked and or embedded within the iFrame.

• Destination formats and frameworks to be discussed

SPRINT One

Develop graphic assets and devices to provide for review.
Illustrating 17 key narrative points included in the Plain Language Review. One round of formal author consultation, 2 rounds of team review.

1 completed static ‘Single Page’ execution (Hi-Res PDF/JPG).

This work sprint will span roughly 40-45hrs (2 week deliverables)
At an estimated cost of $4000. / Completed 18th December 2018

Sprint Two

Collate additional ‘deep dive’ interactive content, provide framework and hyperlink references / resources. Provide destination as a workspace available at fieldwork.org for review. One round of formal author consultation, 2 rounds of team review.

1 completed interactive / dynamic ‘Single Page’ website.

This work sprint will span roughly 35-40hrs (2 week deliverables)
At an estimated cost of $3000. / Completed 4-8th January 2019

Sprint THREE

Develop graphic assets and devices to provide for review.
Cochrane Who: Style guide appendix. One round of formal author consultation, 2 rounds of team review.

1 completed static ‘Single Page’ execution (Hi-Res PDF/JPG).

This work sprint will span roughly 40-45hrs (3 week deliverables)
At an estimated cost of $4000.

PROPRIETORY UNDERSTANDING

It’s assumed in this billing rate that the ownership of all assets, intellectual property and associated copyright is held comprehensively by Cochrane on receipt of payment.